About
I got tired of waiting
I came up on the buying side. Seven years of paid search and social, CRO and analytics, making a shilling of ad spend come back as more than a shilling. Six-figure budgets at AfricaSokoni. Past 40% new-user growth at The V Bar.
The bottleneck was never the campaign. It was the wait. A test I could design in an afternoon sat in a dev queue for three weeks, and the tracking always got added last by someone who had missed the meeting where we agreed what to measure. So I learned to build. Now the site, the payments and the analytics are mine too, and the only person I wait on is me.
- Based in
- Nairobi, Kenya
- Availability
- Remote preferred, EAT and EMEA friendly
- Contact
- wanjiippc@gmail.com
- Own the full funnel end to end: paid acquisition, CRO, analytics, CRM and email
- Turn data into profitable growth with GA4, Looker Studio and structured testing
- Ship AI products end to end: RAG chatbots, conversational AI, computer vision, LLM integration
- Scale paid media across Google, Meta, LinkedIn and DV360 for ROAS
- Lead distributed teams and report performance to leadership in plain language
What I am looking for
- Head of Growth
- Head of Digital Marketing
- Senior Growth / Performance Marketing Lead
- AI Growth Engineer
- Location
- Nairobi. Remote preferred, EAT and EMEA friendly
- On site
- Open to Nairobi on site or hybrid, travel by arrangement
- Notice
- Two weeks
- Right to work
- Kenyan citizen. Remote roles need no sponsorship
Also open to consulting engagements where I own the funnel and the build.
Experience
Wazomind
2025, presentFounder & AI Product Builder
Nairobi (remote)
- Founded an AI product studio shipping original, commercialisable SaaS end to end, concept, UX, full-stack build, payments and deployment.
- Built Wazomind, an AI sales-call coach that transcribes live, suggests replies in real time and auto-generates post-call summaries, on a native Tauri/Rust shell.
- Built and launched PicsZako, an AI event-photo platform with face-matching delivery, watermarking, M-Pesa payments with photographer payouts and WhatsApp marketing.
- Own the go-to-market for each product, positioning, landing pages and acquisition.
The V Bar
Feb 2021, presentHead of Marketing
Nairobi
- Led acquisition for Nairobi's first app-based alcohol-delivery platform, driving 40%+ growth in new users.
- Scaled paid acquisition across Google Ads, Meta and PPC, optimising for ROAS and repeat purchase.
- Designed A/B tests across ad copy, targeting and landing pages, lifting conversion rates 30%.
- Built automated reporting dashboards by campaign, channel and audience segment.
- Launched HubSpot lifecycle email and optimised customer-journey flows to raise order completion.
Quatrix Global Ltd
Feb 2021, presentHead of Digital Marketing & Customer Service
Nairobi
- Directed lead generation and digital campaigns for a logistics and technology business, cutting cost per lead 22%.
- Led paid media using first-party audience data to increase qualified leads and brand visibility.
- Wrote marketing playbooks and testing frameworks that made performance repeatable.
- Delivered real-time reporting to senior leadership, translating performance into strategy.
Wanjii PPC
2020, presentFounder & Performance Growth Consultant
Remote, Africa, Europe, US
- Manage SEM, paid social and programmatic campaigns for SMEs and startups across three continents.
- Deliver an average +30% traffic growth and +20% lift in lead conversions through full-funnel optimisation.
- Build GA4 and Looker Studio dashboards so founders monitor acquisition and ROI in real time.
- Design, build and deploy client websites and eCommerce platforms end to end, WordPress/WooCommerce and headless Next.js + Payload CMS.
AfricaSokoni
2018, 2020Head of Digital
Nairobi
- Oversaw SEM and paid-social campaigns with six-figure annual budgets, optimising CPC and ROAS.
- Increased organic traffic 35% through keyword research and on-page SEO.
- Designed CRM and email campaigns that improved retention and customer lifetime value.
- Built reporting frameworks to track campaign ROI and guide budget allocation.
These run concurrently: two salaried roles, a consultancy, a product studio.
Skills
Growth & paid acquisition
- Google Ads
- Meta Ads
- LinkedIn Ads
- DV360 programmatic
- SEM / PPC
- ROAS optimisation
- Audience segmentation
- Budget management
CRO & analytics
- A/B testing
- Funnel optimisation
- Landing-page optimisation
- GA4
- Looker Studio
- Search Console
- Hotjar
SEO
- Keyword research
- On-page SEO
- Technical SEO
- Ahrefs
- Local SEO & schema
CRM & email
- HubSpot
- Iterable
- PostUp
- Omeda
- Lifecycle campaigns
- Marketing automation
Web & eCommerce development
- Next.js
- Payload CMS
- Astro
- TypeScript
- WordPress
- WooCommerce
- PostgreSQL
- MongoDB
- Vercel
- VPS / PM2
AI-assisted development
- Claude Code
- AI pair-programming
- Solo full-stack delivery
Education
Bachelor of Business Management
Inoorero University
2010, 2013
Languages
- English , Fluent (C2)
- Swahili , Fluent
- Kikuyu , Native
Certifications
- Google Ads Search Certification, Google Skillshop
- Meta Certified Digital Marketing Associate
- HubSpot Email Marketing Certification
- Conversion Rate Optimization, LinkedIn Learning
- WordPress Development, Udemy
- UX Fundamentals, Interaction Design Foundation