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George Wanjii
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Quatrix Global

Marketing site and client portal, finally telling the same story.

Client
Quatrix Global Ltd
Role
Head of Digital Marketing & Customer Service
Year
2021, present
Not deployed
Quatrix Global screenshot
reduction in cost per lead
22%reduction in cost per lead

The problem

A logistics and technology business was generating leads it could not attribute and onboarding clients through a process nobody could see into. Marketing spend and sales pipeline were two separate conversations.

What I built

  1. 01A corporate WordPress front end integrated with React-powered client portals through APIs, public marketing and secure client area as one experience.
  2. 02GA4 with custom event tracking across both, so behaviour inside the portal informed the marketing outside it.
  3. 03Performance optimisation across the stack.
The part most builds skip

How it was measured

  • Paid search and social across LinkedIn, Facebook and Google, aligned to revenue rather than to impressions.
  • First-party audience data used to build qualified-lead targeting.
  • Marketing playbooks and testing frameworks written down, so results were reproducible by someone other than me.
  • Real-time reporting to senior leadership, translating campaign performance into decisions.

Stack

  • WordPress
  • React
  • REST APIs
  • GA4
  • Google Ads
  • LinkedIn Ads

Result

Cost per lead down 22%, clearer sales-pipeline visibility, and faster client onboarding, with management finally able to see user behaviour rather than infer it.