The V Bar

Nairobi's first app-based alcohol delivery. I ran the acquisition and rebuilt the storefront it converts on.

Client: The V Bar
Role: Head of Marketing
Year: 2021, present

growth in new users: 40%+growth in new users
lift in conversion rate: 30%lift in conversion rate
higher order completion: 30%higher order completion

The problem

A delivery business competing on speed was losing customers at the last step. Mobile traffic dominated, most Kenyan customers order from a phone, often late at night, but the checkout had been designed desktop-first, and paid traffic was landing on pages that were never built to convert it.

What I built

01Rebuilt the storefront mobile-first on WooCommerce, with a conversion-oriented page architecture rather than a catalogue dump.
02Streamlined the checkout to cut the steps between a full cart and a placed order.
03Added deep-linking from web into the native mobile apps, so an ad click could land in the app rather than restarting the journey.
04Restructured product pages against the bounce data until they held attention.

The part most builds skip

How it was measured

Structured A/B tests across ad copy, targeting and landing pages, one variable at a time, with the reasoning documented per result.
Automated reporting dashboards broken down by campaign, channel and audience segment.
HubSpot lifecycle email tied to order behaviour, so repeat purchase became a measurable channel rather than a hope.

Stack

WooCommerce
App deep-linking
HubSpot
GA4
Google Ads
Meta Ads

Result

New users grew over 40%, conversion rate rose 30% off the back of structured testing, and order completion improved 30% after the checkout rebuild. The same person ran the ads and shipped the pages they pointed at, no handoff, no waiting on a dev queue between test and deploy.